Thursday, 2 February 2012
Wednesday, 1 February 2012
New Tool Helps Politicians Advertise on Facebook
Have you ever come across political advertisements on Facebook? There’s a real science behind those ads, and a new service is aiming to help politicians understand and use that science to better connect with people.
Socialitical, a project of Targeted Social, is a social media company designed to help politicians reach potential voters on Facebook.
Corey Gottlieb, the company’s managing partner, says Socialitical’s goal is to become a “one-stop shop for campaigns and PACs.” The company has two of the six 2012 presidential candidates already on-board. But it’s not just gunning for the big clients – it wants state and local politicians to sign on, too. And the company strives to make the process of buying ads easier for all politicians.
Socialitical provides three types of services to politicians. First are “creative services,” which involve standard social media optimization (SMO). Next are “core services,” where Socialitical’s employees get more involved. They fully manage a candidate’s Facebook presence and handle all creative writing, while providing insights (easily shared with campaign staff) into every ad campaign’s performance. Finally, there’s “social listening,” which offers monitoring of social media “buzz.”
Using the information that Facebook users provide about themselves, (including city, ZIP code, level of education, age, gender and marital status) Socialitical can very precisely target specific demographics of users. That makes a lot of sense – you wouldn’t speak to a 65-year-old AARP member the same way you’d speak to a 20-year-old college student, so you shouldn’t advertise to them the same way, either. That data can also be used to target people in key battleground states, which are crucial to national political campaigns.
Socialitical’s approach is heavily video-centric. Users who click on a client’s ad are taken to a custom tab on a politician’s page where a video plays, so users who click ads are instantly interacting with a page. A politician’s page could also leave a cookie in a user’s browser, helping Socialitical to target campaigns to certain demographics outside of the Facebook platform — the “holy grail” of Facebook ads, Gottlieb says.
Every advertisement designed by Socialitical gets pre-approved by a politician’s campaign. Information about prior campaigns are archived to help Socialitical’s staff learn about what worked and what didn’t, improving their product in the long run. Socialitical delivers important metrics, like click-through rates and cost-per-like, in easily readable and sharable formats. A sort of “success speedometer” and other charts show an advertising campaign’s success in comparison to its previously agreed-upon goal.
All this makes Facebook a unique and powerful platform for politicians looking to reach out to voters.
For the majority of his career, Gottlieb was in the television sales industry. He says that, given his TV experience, he’s “blown away” by the metrics that Facebook can deliver and the precision with which different groups of people can be targeted.
What’s nextfor Socialitical? Gottlieb says the 2012 elections are just about to heat up, and he expects to be hearing from plenty of politicians at the state and local levels as they gear up for November.
What do you think about political advertisements on Facebook? Let us know in the comments below.
Tuesday, 3 January 2012
Role of Micro blogging Sites in Branding and Marketing a Company.
We are living in a world of technology where each and every day there is enhancement and an addition in the available technology. These technologies have helped us promote and market our websites effectively and in less time.
Social Micro blogging
We have moved to 21st century where whole world is a village, we like to keep in touch with our dear ones and this liking has made Micro-blogging sites an important part of our world. Today micro-blogging websites like Twitter and Tumblr have created a space in our day-to-day life. Micro-blogging site are thus the best medium for brand promotion and marketing oneself, as over here people are continuously active and like to experiment new and seek creative ideas and advertisements.
Social media Networking is now one of the fastest growing advertisement and marketing industry. Companies now believe in having a place for their company profile in these micro-blogging sites and thus create Pages and Groups for continuous update and in order to be in touch with their audience.
Performing these activities, like regular update modification of content in these micro-blogging sites and advertising them is a time consuming job if done by fresher or one who does not know the exact place and timing where and when to post the advertisement and update the profile and content related to the company.
This is where Companies like Creative-Edge comes; Creative-Edge as the name states is a company where Digital marketing and Digital Branding of companies is done in a new and creative way.
Creative-Edge performs these activities in the best possible way, as it itself has created its place in these micro-blogging sites so it can understand the use and technicalities of these Social micro blogging site, optimizing them according to their use and desire of the company for whom they are working.
Creative Edge has a team of 15 members employed to look after these Social media networking, facebook marketing and Digital media planning. It is not that it is only expert in these platforms of marketing but apart from these it is best in Search Engine Marketing and Search Engine Optimization and such technical services related to marketing and branding of a company or individual.
Source: http://www.creative-edge.in/
Sunday, 1 January 2012
Moving From Physical Banners to Digital Banners
With constantly improving and technically growing world, India is also racing head, India has moved on to Digital Banner advertisement from Physical Banner advertisement. Physical banner advertisement includes banner advertisements like Hoardings, News paper banner advertisements, Magazine banner advertisement, while Digital banner includes Banner space on websites, blogs, matrimony sites and portals of different kind, in short it is a space which is devoted for marketing and promotion purpose.
Today demand of digital media planning is increasing day by day, and companies of all sort is looking for professional and experienced Digital branding companies. In India there are many digital branding companies and at least one is established every fortnight. Digital media planning consists of many different forms, it has videos, photos and contents involved in it but it is always digital banner which attracts the attention of the majority of the audience. Even bulk SMS and Email services do not help one grab majority of audience as compared to web banners.
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| Sample of Digital Banner |
Contents and videos are very less observed compared to banners. If digital banners are well planned and executed, then we can find them on majority of website and at the time we open a website we will come across one or many banners, helping the company grab attention of majority of audience resulting to their marketing and promotion.
In all there are still many ways in which one can grab an attention of audience but they are either very time consuming like Search Engine Optimization of websites or are very expensive. But above all it is branding which matters, many companies spend fortunes after their branding but it is not certain that all of them are successful and achieves positive result. To make the fortunes of expenses of such companies after their brand promotion into their investment Digital media planning companies like Creative-Edge came to action.
Creative-Edge is among very few such companies which not only helps the companies guide their right way to brand promotion but also on the same side helps them by giving them just and affordable budget for the project, saving their huge amount of money.
Source: http://www.creative-edge.in/
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